Students and the World: Advertisements
From The Greystone, 1954 |
|
Early Automobile Ad |
|
Good service was the predominate selling
point in advertisements throughout the 1910's; but by the turn of the
decade and into the 1930's, time began to become a factor: longer hours,
leisure hours and leisure activities were beginning to be mentioned more
often. Time in turn gave way to convenience, the personal benefits of
applied research, and progress, in the late 1930's and 1940's. In the
1950's, advertisers began to turn to the trappings of success.
The Greystone ceased soliciting paid
advertisements in 1963, and ceased publication altogether after 1969.
Ads have remained a feature of The Sheaf throughout its existence, and
were often of a different kind than those found in the yearbooks.
These advertisements not only help document
some societal changes, they are interesting evidence of how business approached
their audience – in this case, the university student. Of all goods
and services, some remain common across the decades: laundry and dry-cleaning,
places to eat, clothing (especially for men), and photographic studios
were constant advertisers.
"Caterers to Particular Dressers" |
|
Hub Cafe |
|
Savoy Cafe |
|
The Halfway House |
|
"Where shall I spend my summer holidays?" |
|
Sheaf Subscription Notice |
|
Previous - [Student Government, Part Four]
| Next - [Advertisements, Part Two]
© 2003, University of Saskatchewan
Archives
|
